University of Northern Iowa Athletics
UNI Athletics welcomes Morgan White to marketing team
7/28/2025 9:25:00 AM | General
CEDAR FALLS, Iowa --- The UNI Athletic Department on Monday announced the hiring of Morgan White as Assistant Director of Marketing.
"I am thrilled to welcome Morgan to Cedar Falls in this newly created role within UNI Athletics," said Scott Peace, UNI's Senior Associate Athletic Director for Revenue Generation. "I had the opportunity to work with Morgan in the past and know she will be a game changer for us. Her experience at two other uniquely different institutions in Kent State and Dartmouth will bring a new perspective to our marketing and fan engagement."
White, a Hartland, Vermont native, comes to Cedar Falls after spending the previous year and a half as Associate Director of Marketing and Ticketing at Dartmouth College in New Hampshire. While working with the Big Green, White was part of a department that helped increase revenue during the 2024-25 school year by 17.7% through promotions, detailed ticketing plans and coordination with Dartmouth's external operations team. She also oversaw the department's Lil' Green Kids Club and increased membership by 188%, while also developing the marketing plan for Dartmouth women's hockey, which saw a 42.3% attendance increase with her managing game production for both the men's and women's programs.
Prior to her time at Dartmouth, White spent time as a marketing graduate assistant at Kent State University in Ohio, directing marketing efforts for field hockey, soccer, wrestling and lacrosse. Three of the programs she helped promote saw notable attendance increases, including wrestling (74%), field hockey (34%) and soccer (30.5%), with her also managing the Future Flashes Kids Club.
White also brings experience working at the professional sports level, having worked with the marketing teams for the United States Football League (USFL) during the 2023 season, as well as a promotions intern for two years with the Cleveland Monsters (AHL hockey) and the Cleveland Charge (NBA G League).
"I'm incredibly excited to join the UNI Athletic Department as the Assistant Director of Marketing," White said. "It's an honor to contribute to the outstanding tradition of Panther Athletics and to help elevate the fan experience across all programs. I look forward to working alongside a talented team to engage the community, amplify gameday energy, and build on the strong connections between UNI and its supporters."
UNI Athletics action can be followed all year long on social media on Facebook (UNI Athletics), X (@UNIAthletics) and on Instagram (@uniathletics). Schedules and rosters, along with the latest Panther news and information can be found online at UNIpanthers.com.