University of Northern Iowa Athletics
Staff Directory
- Title:
- Assistant Director of Marketing
- Email:
- Phone:
- (319) 273-6034
A Hartland, Vermont native, White comes to Cedar Falls after spending a year and a half as Associate Director of Marketing and Ticketing at Dartmouth College in New Hampshire. While working with the Big Green, White was part of a department that helped increase revenue during the 2024-25 school year by 17.7% through promotions, detailed ticketing plans and coordination with Dartmouth’s external operations team. She also oversaw the department’s Lil’ Green Kids Club and increased membership by 188%, while also developing the marketing plan for Dartmouth women’s hockey, which saw a 42.3% attendance increase with her managing game production for both the men’s and women’s programs.
Prior to her time at Dartmouth, White spent time as a marketing graduate assistant at Kent State University in Ohio, directing marketing efforts for field hockey, soccer, wrestling and lacrosse. Three of the programs she helped promote saw notable attendance increases, including wrestling (74%), field hockey (34%) and soccer (30.5%), with her also managing the Future Flashes Kids Club.
White also brings experience working at the professional sports level, having worked with the marketing teams for the United States Football League (USFL) during the 2023 season, as well as a promotions intern for two years with the Cleveland Monsters (AHL hockey) and the Cleveland Charge (NBA G League).
