University of Northern Iowa Athletics
NÜTRL Zone to debut inside UNI-Dome this fall
8/25/2026 10:00:00 AM | Football, General
CEDAR FALLS, Iowa --- Panther fans attending home football games inside the UNI-Dome this fall will have the opportunity to take in a newly rebranded station for alcoholic beverages as UNI Athletics debuts the NÜTRL Zone.
UNI Athletics and Learfield's Panther Sports Properties have partnered with Anheuser-Busch and regional distributor Fahr Beverage to create the NÜTRL Zone, located on the north concourse of the UNI-Dome. NÜTRL branding will now be visible in various locations throughout the UNI-Dome on game day.
"We're excited to introduce the NUTRL Zone at the UNI-Dome," said Tyler Denny, Director of Sales and Marketing at Fahr Beverage. "Creating memorable experiences is at the heart of what we do at Fahr Beverage, and we can't wait for Panther fans to enjoy the new space while cheering on UNI with a NUTRL in hand."
"We're thrilled to see Anheuser-Busch, NÜTRL and Fahr Beverage bring new beverage options and co-branded products to Cedar Falls," said Mike Murray, General Manager of Panther Sports Properties. "This partnership expansion represents more than just refreshing drinks for our fans, it's a commitment to enhancing the game day experience inside the UNI-Dome."
The expanded agreement between UNI Athletics and Anheuser-Busch is managed by Panther Sports Properties – the locally-based team of Learfield and exclusive multimedia rightsholder of UNI Athletics – and Learfield's Corporate Partnerships group.
UNI Athletics, Learfield, Anheuser-Busch, NÜTRL and Fahr Beverage encourage all those who consume alcoholic products to please drink responsibly.
ABOUT FAHR BEVERAGE
Since 1958, Fahr Beverage has been the Cedar Valley and northeast Iowa's leading beer distributor, providing service to several communities and hundreds of establishments. The Waterloo-based company is the official beverage provider of UNI Athletics. The company currently operates over 70,000 square feet of office and cooler space at its Waterloo headquarters and employs over 100 full-time employees.
ABOUT ANHEUSER-BUSCH
Founded in 1852, Anheuser-Busch is a legendary American brewing company headquartered in St. Louis, Missouri. Best known as the maker of Budweiser, Bud Light and Michelob, it operates as the U.S. subsidiary of Anheuser-Busch InBev (AB InBev), the largest brewing company in the world.
ABOUT NÜTRL
NÜTRL is a vodka-based seltzer made with simple ingredients: vodka, seltzer and real fruit juice. Unpretentious and uncomplicated, NÜTRL is 100 calories, gluten free and includes no added sugar. Its core variety pack includes four delicious flavors: Mango, Raspberry, Pineapple and Watermelon.
UNI Athletics action can be followed all year long on social media on Facebook (UNI Athletics), X (@UNIAthletics) and on Instagram (@uniathletics). Schedules and rosters, along with the latest Panther news and information can be found online at UNIpanthers.com.
