University of Northern Iowa partners with Affinity for Trademark Licensing Services

CEDAR FALLS, Iowa --- The University of Northern Iowa has announced it has partnered with Affinity Licensing for exclusive licensing agency representation effective July 1, 2025.

"We are pleased to announce our new partnership with Affinity Licensing," said Megan Franklin, University of Northern Iowa Director of Athletics. "This collaboration represents an exciting step forward for UNI as we continue to expand our brand and connect with Panther fans across the country. Affinity's expertise in licensing and brand management will help us enhance our visibility and create new opportunities for engagement and revenue growth. We look forward to the great things ahead with Affinity on our team."

Under the agreement, Affinity will assist UNI in strengthening its brand licensing relationships with its more than 200 licensees and retail partners, develop effective licensing strategies to manage and protect the university's brand, and increase brand exposure within traditional retail and e-commerce channels.

"Affinity's track record of successfully working with other universities across the country was certainly appealing to us. In recent years the University of Northern Iowa has gone through a significant rebranding and ensuring that we protect that investment is crucial for us", said Pete Morris, Director of University Relations. "We have great confidence that Affinity can not only help us grow our licensing revenue but can also help strengthen our brand integrity. We're happy to have Affinity partner with the Panthers."

"Our entire team at Affinity is honored to serve as the official trademark licensing partner for the University of Northern Iowa," said Wil Spires, partner of Affinity Licensing. "We look forward to working closely with UNI, its licensees, and retail partners to build a more robust brand strategy—one that enhances product offerings, drives revenue, and preserves the strength and legacy of the Panther brand."

ABOUT AFFINITY LICENSING
Affinity Licensing is a values-based trademark licensing agency with more than 100 years of collective licensing expertise providing personalized service, industry leading technology and strategic revenue objectives to deliver a better approach to brand management. It has offices in Carlsbad, California and Winston-Salem, North Carolina. For more information, please visit www.affinitylicensing.com.

UNI Athletics action can be followed all year long on social media on Facebook (UNI Athletics), X (@UNIAthletics) and on Instagram (@uniathletics). Schedules and rosters, along with the latest Panther news and information can be found online at UNIpanthers.com.

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University of Northern Iowa partners with Affinity for Trademark Licensing Services

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University of Northern Iowa partners with Affinity for Trademark Licensing Services

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