Jacob Wiedrich - Assistant Athletic Director for Marketing - Staff Directory

Staff Directory

Jacob Wiedrich

Title:
Assistant Athletic Director for Marketing
Email:
Phone:
(319) 273-7044

Jacob Wiedrich joined the UNI external relations staff in November 2023 as Director of Marketing before being promoted to his current role as Assistant Athletic Director for Marketing in July 2025.

Wiedrich oversees the athletic departments and athletic programs marketing efforts, advertising, promotions and supervises marketing interns & support staff. He also manages the department's licensing program along with TC's Kids Club.

Before coming to UNI, Wiedrich spent the last year and a half as the Coordinator of Athletic Marketing and Events at Northern State University, where he created and created and implemented marketing & promotional plans for the Wolves' 13 NCAA Division II teams. Under his supervision, NSU led all of Division II men's and women's basketball in attendance, posted the highest attendance in the Northern Sun Intercollegiate Conference (NSIC) in six sports and oversaw marketing efforts that helped set a single-game school record crowd in football.

Kids Club membership grew to a record number of members under Wiedrich's leaderships at Northern State, with social media followers and engagement growing as well. Wiedrich also oversaw the creation of game scripts, oversaw game day productions, managed NSU's Golf Classic fundraising event and worked event operations during the NCAA Super Regional Wrestling Tournament.

Prior to his time at Northern State University, Wiedrich previously worked as a sales executive with the Fargo Force of the United States Hockey League (USHL), helping increase revenue through sales to new and existing clients. He also assisted in setting a new franchise record for consecutive sold out games and supported game day operations and event management.

Wiedrich graduated from Northern State Universtiy in 2019 with a bachelor's degree in business marketing, and a minor in marketing and administration. He was an two-time All-NSIC punter on the Wolves football team and still holds multiple program records. He also competed for the NSU track & field team, as a pole vaulter.