University of Northern Iowa Athletics
Staff Directory
- Title:
- Assistant Manager of Sales & Service
- Email:
- Phone:
- (319) 273-5414
Dylan Petersen joined the UNI ticketing staff in August 2024 as Assistant Manager of Sales and Service through the Aspire Group. In his role with the Panthers, Petersen assists in ticket sales for UNI events and guest experiences for fans.
Petersen came to UNI after serving as the Director of Operations for Waterloo’s arena football team, the Iowa Woo during its inaugural 2024 season. In his position, he organized and oversaw all operations of the team’s events, managed a staff of two dozen part-time employees, interns and volunteers and sold corporate partnerships to several local businesses.
Petersen also spent four years as owner and an event coordinator for Heartland Combat Sports/Iowa Challenge, Iowa’s premier combat sports event. He also assisted in other area combat sporting events on coordination, marketing and ticketing. Petersen also spent six years as a special education paraeducator and baseball coach for seventh and eighth graders in the nearby Hudson Community School District.
A Hudson, Iowa native, Petersen received an associate's degree in marketing from Hawkeye Community College in 2020, as well as a master’s degree in marketing from Upper Iowa University in 2022. He currently resides in Cedar Falls.
