University of Northern Iowa Athletics
UNI women’s basketball alum Brittni Donaldson promoted within the Atlanta Hawks organization
9/24/2025 12:22:00 PM | Women's Basketball
ATLANTA — UNI women's basketball alum Brittni Donaldson was promoted to the position of director of basketball development, methodology, and integration within the Atlanta Hawks organization as released on Wednesday morning.
Donaldson was the first female assistant coach in Hawks franchise history, serving in that role from 2023-25. She came to the Hawks from the Detroit Pistons, where she was assistant coach/director of coaching analytics. Formerly an assistant coach with the Toronto Raptors from 2019-21 after two seasons as the club's data analyst, basketball operations, she was part of the Raptors' NBA championship team in 2019. A native of Sioux City, Iowa, Donaldson played four seasons with the Panthers and graduated in 2015 with a degree in statistics and actuarial science.
Following her graduation from UNI, Donaldson worked for CBE Companies in Cedar Falls analyzing internal data. After a stint as an analyst with STATS LLC in Chicago, Donaldson moved to Canada and teamed up with another former Panther in, then, Toronto Raptors head coach Nick Nurse.
Joining Toronto as a data analyst in 2017, Donaldson was part of the Raptors staff that helped deliver the franchise's first NBA championship in 2019. In addition to coaching the Raptors' NBA Summer League team in Las Vegas, she would spend her final two years with the Raptors organization as an assistant coach under Nurse, as well as an assistant for Toronto's NBA G-League team, Raptors 905.
In 2021, Donaldson co-founded her own sports analytics company in Strata Athletics, which aims to enhance transferable life skills and keep young athletes engaged in sports longer. Alongside co-founder Chad Songey, she currently serves as the company's chief executive officer.
Following a brief stay as an assistant coach and director of coaching development with the Hamilton Honey Badgers in the Canadian Elite Basketball League, Donaldson returned to the NBA with the Detroit Pistons as an assistant coach and the director of coaching analytics under head coach Dwayne Casey.
UNI women's basketball action can be followed all season long on social media on Facebook (UNI Women's Basketball), X (@UNIwbb), and on Instagram (@uni_wbb). The 2025-26 schedule and roster, along with the latest Panther news and information can be found online at UNIpanthers.com