University of Northern Iowa Athletics
UNI Athletics Announces Partnership With TixCity
11/14/2016 9:06:00 AM | General
Cedar Falls, Iowa – The University of Northern Iowa today announced that Edison, New Jersey-based TixCity has been named the official secondary ticket partner of UNI Athletics. The multi-year partnership continues through the 2018-2019 academic year.
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As part of the relationship, the UNI Fan Exchange powered by TixCity will be created and launched in during UNI's 2016-17 men's and women's basketball seasons. The UNI Fan Exchange will provide fans of Northern Iowa with an exclusive and safe marketplace to buy and sell tickets to home football and basketball games.
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"We are very excited about our partnership with TixCity, an unquestionable leader in the secondary ticket marketplace," said UNI Director of Athletics David Harris. "This partnership will not only provide an excellent service to our loyal fans, it will also generate revenue for our department. We look forward to launching the UNI Fan Exchange powered by TixCity this season."
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"We are thrilled to be announcing our new partnership with Northern Iowa," said TixCity Founder and CEO, Lon Belvin. "We are pleased to be part of the tradition that UNI athletics has built and the passion that the program generates. The UNI Fan Exchange powered by TixCity will provide Panthers fans with the comfort and security of knowing they have an exclusive marketplace where they can buy and sell their tickets. We've invested into making this exciting new ticket platform fan-friendly, particularly for mobile use. Importantly, a portion of revenue from the exchange will directly benefit UNI athletics. We look forward to serving Panthers fans for many years to come."
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Learfield's Panther Sports Properties, the university's athletics multimedia rightsholder, worked with sports marketing firm, Deep Alliance, to secure the partnership with TixCity. Panther Sports Properties will manage all aspects of the partnership.
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About the University of Northern Iowa
The University of Northern Iowa was founded in 1876. True to its roots, UNI continues to emphasize hands-on service learning and retains the proud distinction of leading Iowa's No. 1 teacher education program. UNI offers more than 90 majors to choose from, giving students the opportunity to explore a variety of interests and prepare for success after college. Outside of the classroom, UNI's vibrant campus is home to 300-plus student clubs and organizations, 17 NCAA Division I collegiate sports teams, a multitude of fine arts options and more. UNI's athletic teams are members of the Missouri Valley Conference, Missouri Valley Football Conference and Mid-American Conference (wrestling). For more information about UNI visit www.uni.edu and www.unipanthers.com.
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About TixCity
TixCity, LLC, based in Edison, New Jersey, is a global ticket company currently focusing on the secondary ticket market. A leading voice within the ticket industry on issues related to preserving ticket-buying options for consumers, TixCity has built a reputation for exceptional customer service. The Fan-Friendly Ticket Source, TixCity serves ticket buyers across all sports and entertainment. TixCity is pioneering fan exchanges to provide fans of specific sports, teams and venues a safe, secure environment to buy and sell tickets. In addition to UNI, TixCity is an official partner with Rutgers Athletics, the West Coast Conference, and Sporting Kansas City, among others. For more information on TixCity visit www.TixCity.com or follow on Facebook, Twitter and Instagram (@TixCity).Â
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About Learfield
An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. In addition to UNI, it manages the multimedia and sponsorship rights for 120 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors' Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; licensing and trademark consulting; digital platform expertise; and venue and technology systems through its affiliated companies.
CONTACT: David A. Paro, Deep Alliance; dparo@deep-alliance.com; 630-362-2213
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As part of the relationship, the UNI Fan Exchange powered by TixCity will be created and launched in during UNI's 2016-17 men's and women's basketball seasons. The UNI Fan Exchange will provide fans of Northern Iowa with an exclusive and safe marketplace to buy and sell tickets to home football and basketball games.
Â
"We are very excited about our partnership with TixCity, an unquestionable leader in the secondary ticket marketplace," said UNI Director of Athletics David Harris. "This partnership will not only provide an excellent service to our loyal fans, it will also generate revenue for our department. We look forward to launching the UNI Fan Exchange powered by TixCity this season."
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"We are thrilled to be announcing our new partnership with Northern Iowa," said TixCity Founder and CEO, Lon Belvin. "We are pleased to be part of the tradition that UNI athletics has built and the passion that the program generates. The UNI Fan Exchange powered by TixCity will provide Panthers fans with the comfort and security of knowing they have an exclusive marketplace where they can buy and sell their tickets. We've invested into making this exciting new ticket platform fan-friendly, particularly for mobile use. Importantly, a portion of revenue from the exchange will directly benefit UNI athletics. We look forward to serving Panthers fans for many years to come."
Â
Learfield's Panther Sports Properties, the university's athletics multimedia rightsholder, worked with sports marketing firm, Deep Alliance, to secure the partnership with TixCity. Panther Sports Properties will manage all aspects of the partnership.
Â
About the University of Northern Iowa
The University of Northern Iowa was founded in 1876. True to its roots, UNI continues to emphasize hands-on service learning and retains the proud distinction of leading Iowa's No. 1 teacher education program. UNI offers more than 90 majors to choose from, giving students the opportunity to explore a variety of interests and prepare for success after college. Outside of the classroom, UNI's vibrant campus is home to 300-plus student clubs and organizations, 17 NCAA Division I collegiate sports teams, a multitude of fine arts options and more. UNI's athletic teams are members of the Missouri Valley Conference, Missouri Valley Football Conference and Mid-American Conference (wrestling). For more information about UNI visit www.uni.edu and www.unipanthers.com.
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About TixCity
TixCity, LLC, based in Edison, New Jersey, is a global ticket company currently focusing on the secondary ticket market. A leading voice within the ticket industry on issues related to preserving ticket-buying options for consumers, TixCity has built a reputation for exceptional customer service. The Fan-Friendly Ticket Source, TixCity serves ticket buyers across all sports and entertainment. TixCity is pioneering fan exchanges to provide fans of specific sports, teams and venues a safe, secure environment to buy and sell tickets. In addition to UNI, TixCity is an official partner with Rutgers Athletics, the West Coast Conference, and Sporting Kansas City, among others. For more information on TixCity visit www.TixCity.com or follow on Facebook, Twitter and Instagram (@TixCity).Â
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About Learfield
An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. In addition to UNI, it manages the multimedia and sponsorship rights for 120 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors' Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; licensing and trademark consulting; digital platform expertise; and venue and technology systems through its affiliated companies.
CONTACT: David A. Paro, Deep Alliance; dparo@deep-alliance.com; 630-362-2213
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